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Smart subway for New York in preparation for new smartship

Posted by RCI fans on October 18, 2014 at 5:35 PM

In preperation for the arrival of New York's new smart-ship, Quantum of the Seas, Royal Caribbean have revealed that they will be offering guests free WIFI on the MTA Subway. 

Image: Royal Caribbean International

Royal Caribbean will provide superfast WIFI on underground stations across the subway network, promoting the high-speed internet access that will be available on board their new cruise ship. 

Guests on board Quantum of the Seas will be able to stream movies, play with Xbox live players around the globe and stay connected at sea with superfast technology, unlike any other cruise ship on the high seas.

Quantum of the Seas will arrive in New Jersey on 10th November offering cruises to Bermuda and the Caribbean. 

In addition to free WIFI in New York, Royal Caribbean are kicking off a huge campaign raiing awareness of the new smartship, with billboard and digital screen adverts. 

This is not the first time Royal Caribbean have used the New York subway to promote their brand. Back in 2012, Royal Caribbean painted several trains in the shape of a cruise ship, with each carriage having a different theme inside.

Categories: Quantum of the Seas, Campaigns, Technology

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