|Posted by RCI fans on December 5, 2012 at 11:20 AM||comments (0)|
Royal Caribbean International and DreamWorks Animation has announced the extension of their partnership, as well as the expansion of The DreamWorks Experience to a sixth-ship, Mariner of the Seas, when she arrives in the Far East in May 2013.
The DreamWorks Experience was first launched on Allure of the Seas in November 2010, with character Princess Fiona inaugurating the ship as godmother. The award-winning entertainment has since been expanded aboard Oasis of the Seas, Freedom of the Seas, Liberty of the Seas and Voyager of the Seas.
“Royal Caribbean is the only cruise line to offer the DreamWorks Experience to vacationers throughout the world and we are delighted to expand our partnership with DreamWorks,” said Lisa Bauer, executive vice president of Global Sales and Marketing, Royal Caribbean International. “The DreamWorks Experience really resonates with our guests since we launched it aboard Allure of the Seas. We worked with DreamWorks Animation to create an incomparable entertainment experience for our guests, no matter what their age, and their feedback has been nothing short of stellar.”
“Royal Caribbean continues to be the perfect host for the DreamWorks Experience and this expansion agreement ensures that more and more fans will have the opportunity to interact with our characters and properties,” said Kerry Phelan, Head of Worldwide Licensing for DreamWorks Animation.
|Posted by RCI fans on May 25, 2012 at 1:35 PM||comments (0)|
Royal Caribbean will be sending Mariner of the Seas to China in 2013 to join sister ship Voyager of the Seas. Royal Caribbean will be offering cruises to South east Asia, Japan and South Korea.
Mariner of the Seas will arrive in China in June 3013 and offer a number of itineraries from 3 to 12 nights. The addition of Mariner of the Seas will offer additional capacity to a Chinese cruise market that is growing quickly. Mariner will also adopt the same product customizations that Voyager of the Seas made to adapt to the Chinese marketing, such as Chinese-style menus, enhanced retail and entertainment offerings and language services.
Royal Caribbean's Richard Fain commented, “We see Asia in general and China in particular as a major strategic objective for our company, China has proven to be a very special market.”