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Lexis PR to manage Royal Caribbean UK & Irl brand account

Posted by RCI fans on November 7, 2014 at 2:55 PM Comments comments (0)

Lexis PR Agency has been awarded the contract of managing Royal Caribbean International's UK and Ireland brand account.

The agency will be responsible for dealing with the brand’s corporate, consumer and crisis PR, as well as raising its the awareness amongst a ‘new to cruise’ consumer audience, by tackling misconceptions of cruise holidays.

The account was previously handled by Siren Communications. 

Dominic Shales, managing director of Lexis said: "This is an amazing opportunity. Royal Caribbean International is genuinely changing the way people holiday and we can’t wait to help them communicate that story. Our work will include handling communications around its new ship Anthem of the Seas, based in Southampton from April, as well as running creative consumer campaigns that make people who have never been on a cruise holiday sit up and think again."

Jo Briody, director of marketing & PR at Royal Caribbean International UK & Ireland, added: "Lexis impressed us with its understanding of our core challenges and with its creativity. We are leading change in the cruise industry and want to take a fresh approach to our communications. Lexis shares our passion for the brand and demonstrated the ability to challenge misconceptions and positively influence people outside of the cruise sector."

Royal Caribbean takes delivery of Quantum of the Seas

Posted by RCI fans on October 28, 2014 at 1:35 PM Comments comments (0)

Royal Caribbean have officially taken delivery of Quantum of the Seas during a special ceremony in Bremerhaven, Germany. 

Meyer Werft's Managing Partner, Bernard Meyer successfully handed over the vessel to Royal Caribbean's Chairman and CEO, Richard Fain.

Quantum of the Seas, which is now currently en-route to Southampton, will operate out of Bayonne, NJ offering cruises to the Caribbean.

The official maiden voyage will take place on November 23rd.

Royal Caribbean trademarks 5 new cruise ship names

Posted by RCI fans on September 19, 2014 at 1:25 PM Comments comments (0)

Following the naming of Ovation of the Seas yesterday, Royal Caribbean have filed a trademark on five new names, which could be used for future ships. 


Spectrum of the Seas, Joy of the Seas, Harmony of the Seas, Emblem of the Seas and Apex of the Seas were all submitted to the United States Patent and Trademark Office on September 15th. In addition, previous trademarked names including Ovation of the Seas, as well as Pulse of the Seas and Passion of the Seas were renewed. 

Royal Caribbean are yet to announce the name of their two new, upcoming Oasis-class vessels and it is likely that these names will be considered.

Royal Caribbean to create new tour company

Posted by RCI fans on June 26, 2014 at 1:45 PM Comments comments (0)

Royal Caribbean has revealed to Seatrade Insider plans to create a new tour company specialising in land tours around the globe.


The company, to be called TourTrek, is still in formation, but Royal Caribbean Cruises Ltd. has named John Weis, its former vice president of global tour operations, to oversee development of the company.


Royal Caribbean already offers guests thousands of tours in hundreds of destinations, however TourTrek will be exclusively for the Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands, allowing more dedicated and unique tours to be arranged.

In a statement, Royal Caribbean revealed TourTrek will operate in 90 countries. Royal Caribbean went on to describe TourTrek as a technology company that will be wholly owned by RCCL.

Further details about the company will be annouced in the coming months, explained Royal Caribbean.

Azamara announces UK sales and marketing team

Posted by RCI fans on January 24, 2014 at 1:15 PM Comments comments (0)

Azamara Club Cruises has announced new sales and marketing appointments as part of its UK and Ireland dedicated team structure. This news follows the appointment of the brand’s first ever Managing Director, Richard Twynam, and Commercial Director, David Duff, earlier this month.


The Marketing and PR team is headed up by Karen Sequeira who is responsible for developing and promoting the brand. Sequeira brings a wealth of experience from the cruise and hotel sectors; including senior roles at Millennium & Copthorne Hotels, Hurtigruten and Regent Seven Seas.

Stuart Pearce joins the sales team as Regional Sales Manager (South). He has been with RCL for more than 5 years as Key Account Manager, and previously held sales positions at Island Cruises and The Cruise Store. He is joined by Nicola Singleton as Regional Sales Manager (North). Nicola brings extensive sales experience from luxury hotel groups De Vere and Porto Bay (Madeira), as well as field sales roles with Titan and Holiday Autos. Ann Marie Meaney joins as Strategic Account Manager. She has considerable sales experience in travel event management, working with Reed Travel Exhibition, Visit Scotland and UKinbound.

Richard Twynam, managing director, UK and Ireland, Azamara Club Cruises, commented:

“These latest new appointments are the final piece of the puzzle for Azamara Club Cruises. We now have a strong team of hugely talented and passionate individuals who will be instrumental in driving forwards our plan to increase our share of the market. This is an exciting time for the business.”

The three new senior sales team members will be working closely with agents to support them in selling the Azamara Club Cruises sailings to their clients and to provide additional expertise to trade partners.

Royal Caribbean releases cruise brochure for the iGeneration

Posted by RCI fans on January 16, 2014 at 1:40 PM Comments comments (0)

Royal Caribbean International has launched a new 2014 family cruise brochure designed for tablets. The new e-brochure is perfect for those mobile Mums and digital Dads. The release coincides with the peak booking season and is an industry first filled with videos and interactive content, that showcases all of the features and experiences on board and helps bring that to life.

Available to download free on iTunes, the e-brochure also includes special early booking offers and a selection of the most popular family friendly itineraries. The brochure also features a range of helpful planning guides for parents, such as on board dining, as well as a link to Rohyal Caribbean's cruise app Penguin Ahoy!


Jo Briody, director of marketing & PR, UK & Ireland, Royal Caribbean International commented:

“Our new tablet friendly brochure is designed to allow families to plan their holidays together, and to showcase all of our family friendly videos and onboard features in one place. We hope that its ease of use and inspiring content will urge more families to consider a cruise for the first time.”

Key offers for 2014 featured in the new family friendly e-brochure include:


  • A seven-night Western Mediterranean fly/cruise onboard Liberty of the Seas from £1272.00 per adult and £861.00 per child (based on a family of four sharing an inside stateroom including flights from London Heathrow). Based on 24 August 2014 departure.

  • A seven-night Greek Isles fly/cruise onboard Splendour of the Seas from £1254.00 per adult and £744.00 per child (based on a family of four sharing an inside stateroom including flights from London Gatwick). Based on 23 August 2014 departure.


For more information and to download please visit

Celebrity Cruises UK appoints new director of marketing and PR

Posted by RCI fans on December 10, 2013 at 3:45 PM Comments comments (0)

Celebrity Cruises, has appointed Toby Shaw in the newly created role of director of marketing and PR for Celebrity Cruises UK & Ireland. Toby will lead an 11-strong marketing team dedicated to the brand.

Shaw brings with him 12 years of marketing experience, working for names such as Sony, Heineken and FIFA.

Jo Rzymowska, Celebrity Cruises managing director, UK and Ireland, commented:

"As Celebrity Cruises continues to evolve as a brand, we are developing the business to meet our growing targets. The new marketing and PR team, headed by Toby Shaw, comes as part of a new structure that sees extensive investment and will lead to some very exciting campaigns for us."

"His experience of consumer brands is sure to be a great asset for us as we continue our strive to grow the market share of cruise in the broader holiday sector. I'm excited to be working alongside someone with his knowledge, creativity and strategic thinking."

Azamara appoints new managing director for UK and Ireland

Posted by RCI fans on December 6, 2013 at 7:15 PM Comments comments (0)

Azamara Club Cruises, has appointed Richard Twynam as its first ever managing director in the UK and Ireland. 

The appointment follows a major restructure of the RCL UK and Ireland business, which was announced earlier in the year and which will come into effect from 1st January 2014. 

Richard will lead a new 10-strong team dedicated to the Azamara brand. Tynham brings almost 20 years of experience in the travel industry with him, having held senior posistions at companies such as Air New Zealand, TUI UK, Virign Holidays Cruises and Kuoni UK.

Richard will work in partnership with Royal Caribbean's managing director, Stuart Leven and Celebrity Cruises' managing director, Jo Rzymowska.

"The UK and Ireland market continues to be one of the largest and most important for Azamara Club Cruises and is going from strength to strength, " said President and CEO of Azamara Club Cruises, Larry Pimentel, "We are excited to welcome Richard Twynam to lead this evolution as we continue to grow and invest in our business in the UK. Now is a really exciting time for the business as the expansion continues."

Royal Caribbean supports Typhoon Haiyan relief efforts

Posted by RCI fans on November 12, 2013 at 12:35 PM Comments comments (0)

Royal Caribbean Cruises Ltd will join humanitarian relief efforts in response to the damage caused by Typhoon Haiyan in the Philippines.

Since the storm, Royal Caribbean has helped crew members attempt to communicate with relatives in the Philippines.

"Our hearts go out to everyone affected by the storm," said Richard Fain, chairman and chief executive of Royal Caribbean Cruises Ltd. "More than 12,800 of our employees call the Philippines home. We want to do everything we can to help them, their families, and their neighbors heal from this terrible tragedy."

Contributions can be made online at

Stuart Leven becomes new MD for UK and Dominic Paul expands role

Posted by RCI fans on October 14, 2013 at 4:55 AM Comments comments (0)

Royal Caribbean International has appointed their new Managing Director for the UK and Ireland business. 

Stuart Leven, a hospitality and leisure industry veteran, will take the role of Managing Director, in January, as part of the companies restructure. 

Leven brings a 20-year track record in the leisure and hospitality industry including airlines, travel agencies and hotels to the Royal Caribbean International UK and Ireland business. He has held senior roles in businesses such as IHG, Thistle and Guoman Hotels, Choice Hotels Europe and KLM.

As part of the restructure, current Managing Director of Royal Caribbean UK and Ireland, Jo Rzymowska, will be promoted to Managing Director for Celebrity Cruises UK and Ireland. 

In addition, Dominic Paul will expand his role as vice president, reporting directly to Adam Goldstein, the President and CEO. Paul was previously responsible for Europe, the Middle East and Africa and he now adds Latin America, Asia Pacific and the Caribbean to his responsibilities. Dominic will continue his role as Managing Director of RCCL.


Dominic Paul commented about the new restructure; “We are evolving our business to be in the best possible position for future growth. Our new structure in the UK and Ireland, and the industry-leading management teams now taking shape, means that we can confidently deliver against the individual growth strategies of Royal Caribbean International, Azamara Club Cruises and Celebrity Cruises. We hope to be able to announce the new leadership role for Azamara Club Cruises very soon.”