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This is your place for the latest Royal Caribbean International, Celebrity and Azamara Cruise news.

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Royal Caribbean launch first Australian TV advert

Posted by RCI fans on November 13, 2014 at 8:35 AM Comments comments (0)

Royal Caribbean has launched its first ever TV campaign in Australia.




The 'It's Royal Caribbean Time' campaign is designed to raise awareness about what cruise ships offer to Australian audiences. The TV campaign comes after recent research found that customers down under are most concerned about price and are not influenced by what cruise line they sail with.


 

Royal Caribbean Commercial Director Sean Treacy told Mumbrella the research showed people did not look at brand at all.


 

"What was really surprising, and frankly a little damaging to our egos, was that people who are new to cruising can’t tell one cruise brand from another,” he said. “They are merely comparing one big white ship with another and they find it difficult to tell the difference between the likes of us, Princess Cruises and most surprising, P&O."


 

Royal Caribbean took the research as a "wake up call" to how they were marketing in the Australia market and as a result will be increasing its brand marketing to raise awareness.


Watch the new TV campaign below:


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Quantum of the Seas arrives into New York

Posted by RCI fans on November 11, 2014 at 8:05 AM Comments comments (0)

The world's first smart ship, Quantum of the Seas, arrived in New York for the first time yesterday, after completing a transatlantic voyage from Southampton.


Image: Royal Caribbean International


The ship will be based in Bayonne, NJ for the winter period, before sailing to China on May 2nd 2015 where she will then be based.


A new cruise terminal has been built at Cape Liberty to accommodate the Quantum class vessel. She offers cruises to Bermuda and the Caribbean.

Lexis PR to manage Royal Caribbean UK & Irl brand account

Posted by RCI fans on November 7, 2014 at 2:55 PM Comments comments (0)
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Lexis PR Agency has been awarded the contract of managing Royal Caribbean International's UK and Ireland brand account.




The agency will be responsible for dealing with the brand’s corporate, consumer and crisis PR, as well as raising its the awareness amongst a ‘new to cruise’ consumer audience, by tackling misconceptions of cruise holidays.


The account was previously handled by Siren Communications. 


Dominic Shales, managing director of Lexis said: "This is an amazing opportunity. Royal Caribbean International is genuinely changing the way people holiday and we can’t wait to help them communicate that story. Our work will include handling communications around its new ship Anthem of the Seas, based in Southampton from April, as well as running creative consumer campaigns that make people who have never been on a cruise holiday sit up and think again."


Jo Briody, director of marketing & PR at Royal Caribbean International UK & Ireland, added: "Lexis impressed us with its understanding of our core challenges and with its creativity. We are leading change in the cruise industry and want to take a fresh approach to our communications. Lexis shares our passion for the brand and demonstrated the ability to challenge misconceptions and positively influence people outside of the cruise sector."



Medical emergency on board Quantum of the Seas

Posted by RCI fans on November 6, 2014 at 9:45 AM Comments comments (0)

Yesterday, Quantum of the Seas made a medical emergency diversion to the Azores. 


The new Royal Caribbean ship was making her inaugural transatlantic crossing to New York.


A pilot boat pulled alongside the ship just outside the harbour to transport a guest who was carried off on a stretcher wearing a neck restraint. 


Cruise Law News also reports that another passenger dislocated their shoulder on the Flowrider.


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Explorer of the Seas damaged by 40ft waves

Posted by RCI fans on November 3, 2014 at 9:25 AM Comments comments (0)

Explorer of the Seas has been hit by 20-40ft waves, resulting in damage to the ship.


The Royal Caribbean vessel was sailing from Bayonne, NJ to St Maarten when rough seas struck the ship. At roughly 5am, a powerful 40ft rogue wave was strong enough that two life raft came crashing down onto the promenade deck. 


Image: https://twitter.com/exploreyourship/status/529212599981076480" target="_blank">twitter.com/exploreyourship


In addition, the wave also damaged automatic sliding doors on the promenade and there are reports of water rushing into deck 4, disabling all aft elevators. 


Thankfully, there are no reported injuries and the ship is still en-route to St Maarten.

Quantum of the Seas sails her maiden voyage

Posted by RCI fans on November 2, 2014 at 1:35 PM Comments comments (0)

Quantum of the Seas, Royal Caribbean's newest cruise ship, has departed Southampton bound for New York on her maiden voyage. 




She left Southampton at 18:30 and will now make a transatlantic voyage ovr to her new home port of Bayonne, NJ. 


Also in port that day was Adventure of the Seas, making a rare call at the QEII terminal. Many cruise fans have dubbed the past week 'Royal Caribbean week' due to the amount of RCI vessels that have docked during the week. Ships included Celebrity Eclipse, Quantum of the Seas, Independence of the Seas and Adventure of the Seas.


Featuring a sky diving simulator, bumper cars, robotic bartenders and a viewing capsule that extends above the ship, Quantum of the Seas is one of the most technological and futuristic ships afloat.


She will sail from the New York area offering cruises to the Caribbean and Bermuda before sailing to China where she will be based next year.

Quantum of the Seas arrives into Southampton

Posted by RCI fans on October 29, 2014 at 2:50 PM Comments comments (0)

The world's first 'Smart Ship' arrived into the port of Southampton this evening.




The 168,000GT vessel, Quantum of the Seas, arrived at the port at 5pm.


She will stay overnight before heading on a 2 night press sailing on Friday at 5pm. 


She will arive back into Southampton on Sunday 2nd November. Two Royal Caribbean ships will be in port that day, a very rare occurance for Southampton. Quantum of the Seas wll dock at the City Cruise Terminal, whereas Adventure of the Seas will dock at a more unusual location, the Queen Elizabeth II terminal. 


Adventure will sail at 16:30, with Quantum of the Seas sailing just 30 minutes later.


Sunday will also mark Adventure of the Seas' final departure from Southampton, as next year she will be replaced by sister ship, Explorer of the Seas.


Quantum of the Seas will sail to her home port of Bayonne, NJ where her maiden voyage will take place on 23rd November.


Quantum of the Seas' sister ship, Anthem of the Seas, which is due to launch next year, will be based in Southampton. She will take over the role from Independence of the Seas, which is being based year round in America.

Royal Caribbean takes delivery of Quantum of the Seas

Posted by RCI fans on October 28, 2014 at 1:35 PM Comments comments (0)

Royal Caribbean have officially taken delivery of Quantum of the Seas during a special ceremony in Bremerhaven, Germany. 



Meyer Werft's Managing Partner, Bernard Meyer successfully handed over the vessel to Royal Caribbean's Chairman and CEO, Richard Fain.


Quantum of the Seas, which is now currently en-route to Southampton, will operate out of Bayonne, NJ offering cruises to the Caribbean.


The official maiden voyage will take place on November 23rd.

Full Quantum of the Seas deck plans released

Posted by RCI fans on October 24, 2014 at 1:50 PM Comments comments (0)

With just over a week to go until the first fare-paying passengers embark Quantum of the Seas in Southampton on November 2nd, Royal Caribbean have finally released the full deck plans for their latest cruise ship.



Fans of Royal Caribbean International will be glad to know that not a single 'More To Come' rectangle remains on the plans and with the new deck plans released, some more unknown features have been revealed.


Quantum of the Seas has plenty of shops on board including famous brands such as; Kielh's beauty products, Michael Kors, Cartier and TAG Heuer. 


The 'Royal Promenade' will not be found on board the Quantum class. Instead the 'Royal Esplanade' will be home to all the main shops and eateries. 


A new addition on board is the La Patisserie, serving coffees and pastries in the French tradition.


Guests favourites such as, Bolero's, Cafe Promenade, Sorrento's and the Schooner Bar can all still be found aboard.


Towards the aft of the ship on Deck 5 is 'The Via' a continuation from the 'Royal Esplanade' which features more elegent boutiques and dining venues. This is where Jamie's Italian can be found as well as Vintages and the art gallery. Also found along 'The Via' is a 'Bvlgari' store as well as a 'Hublot' shop - One of the best Swiss watchmakers in the world. 


'The Via' then leads onto the spectacular 'Two70' venue, which also includes a cafe, the library and the 'Workshop' - A dedicated room for arts and crafts, such as jewelry making and scrapbooking.


To view the new deck plans, click here.

Smart subway for New York in preparation for new smartship

Posted by RCI fans on October 18, 2014 at 5:35 PM Comments comments (0)

In preperation for the arrival of New York's new smart-ship, Quantum of the Seas, Royal Caribbean have revealed that they will be offering guests free WIFI on the MTA Subway. 


Image: Royal Caribbean International


Royal Caribbean will provide superfast WIFI on underground stations across the subway network, promoting the high-speed internet access that will be available on board their new cruise ship. 


Guests on board Quantum of the Seas will be able to stream movies, play with Xbox live players around the globe and stay connected at sea with superfast technology, unlike any other cruise ship on the high seas.


Quantum of the Seas will arrive in New Jersey on 10th November offering cruises to Bermuda and the Caribbean. 


In addition to free WIFI in New York, Royal Caribbean are kicking off a huge campaign raiing awareness of the new smartship, with billboard and digital screen adverts. 


This is not the first time Royal Caribbean have used the New York subway to promote their brand. Back in 2012, Royal Caribbean painted several trains in the shape of a cruise ship, with each carriage having a different theme inside.



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